谷歌和WordPress合作开发新一代网络新闻出版平台NewsPack-服务目标是地方媒体和小媒体 ...

谷歌与 Automattic / WordPress 宣布合作开发专为发布本地新闻而设计的低成本新闻发布平台 -  Newspack 。

在官方博客中，谷歌表示它已投资120万美元到创建 Newspack。同时，其他资助者包括 Lenfest 新闻学院，   John S.和James L. Knight 基金会 和 其他民间媒体集体贡献另外100万美元。

谷歌和Wordpress的合作可以说是开发新闻类的平台的最佳组合。谷歌拥有强大的技术能力和各种基础资源，而Wordpress是60%内容/媒体/新闻类网站的使用平台。
 
“记者应该写故事和覆盖他们的社区，而不是担心设计网站，配置CMS或构建商务系统。” - 谷歌博客 Newspack将根据小型新闻编辑室的需求量身定制。

谷歌表示，记者应该写故事和覆盖他们的社区，而不是担心设计网站，配置CMS或构建商务系统。 出版平台应该为他们解决这些问题。

一个固执己见的内容后台

在理念方面，谷歌 Newspack 显然受到了采取模块化新闻的设计思路影响。

谷歌计划提供一个固执己见的CMS（内容后台）。并称：“它（后台）知道什么是正确的事情，即使你不这样做。”

它表示试图通过在产品中构建最佳实践来帮助小型内容发布商取得成功，同时消除技术干扰来节约稀缺的编辑资源。

安全性也是这个小而美的系统的一个关注重点，针对现在竞争对手恶意点击的行为，谷歌表示通过 ClickCease 自动IP阻止，保护广告免受竞争对手和机器人的攻击。

“（我们计划提供）一个固执己见的CMS（内容后台）。它（后台）知道什么是正确的事情，即使你不这样做。” - 谷歌博客 免费的试用期和收费的正式使用期

如果想成为试用该网络出版平台的机构，申请必须在2月1日之前提交。

中小型数字新闻机构有资格申请成为平台开发的规则和章程制定参与者。Newspack 计划于2019年7月底附近推出测试版。

使用 Newspack 会产生相关费用 ， 但在整个开发期间将由 Automattic 全额资助 。在开发期延长至2020年1月之后，运营费用从每月1,000美元到2,000美元不等。

The challenges of local newsrooms are well-documented. Newspapers with long histories have had to cut back on staff and reduce coverage and reporters who try to start new digital publications face an interminable struggle with technical and business problems. It just doesn’t make sense, for instance, that every team of local reporters should have to invent the right mix of product features, get world-class tech and user experience talent, and then turn it all into the perfect bespoke publishing system to get their stories to readers.

We think so, and that's why the Google News Initiative has partnered with Automattic and WordPress.com and invested $1.2 million in its effort to create Newspack: a fast, secure, low-cost publishing system tailor-made to the needs of small newsrooms. Other funders include the Lenfest Institute for Journalism, The John S. and James L. Knight Foundation and Civil Media collectively contributing another $1 million.

Journalists should be writing stories and covering their communities, not worrying about  designing websites, configuring CMSs, or building commerce systems. Their publishing platform should solve these problems for them. So while Newspack publishers will have access to all the plugins created by the WordPress developer community, the core product is not trying to be all things to all publishers. It is trying to help small publishers succeed by building best practices into the product while removing distractions that may divert scarce resources. We like to call it "an opinionated CMS:” it knows the right thing to do, even when you don’t.

But what about where there are no proven models for success? Automattic will be working in partnership with Spirited Media and News Revenue Hub to better understand the features and capabilities that contribute to publisher success and to measure the business impact of those features. We'll also be advising on the Newspack feature set, based on feedback from our extensive contact with local publishers, and providing technical support on the integration of Google products.

The Newspack project takes another step—following on our Google News Initiative Cloud Program and GNI/YouTube innovation funding—towards our goal of local news sustainability by providing critical pieces of technology at high quality and low cost.